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Who We Are

Peg was founded in Durban, South Africa - a city with laid-back coastal lifestyle, which gave us our sense of style and way of being.

In 2009 the idea to create a brand that would depict our hometown was born. After months of brain storming, Peg was launched in October 2011.

Peg filters what the World has to offer through local African lens creating that unique coastal living look. That’s how we grew and that’s how we are. No matter how international our influences are we’ll always be distinctively Durban.